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Paperback Codes of Ethics: A Special Issue of the journal of Mass Media Ethics Book

ISBN: 080589621X

ISBN13: 9780805896213

Codes of Ethics: A Special Issue of the journal of Mass Media Ethics

Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses education rather than enforcement as the key to improving industry standards. Next,...

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Format: Paperback

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