Co-Branding: The Science of Alliance

by Tom Blackett, Robert W Boad, Interbrand

Book Overview

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333760891
• ISBN13: 9780333760895
• Release Date: September 1999
• Publisher: Palgrave MacMillan
• Length: 150 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"