Co - Creation in Tourist Experiences

by Nina K. Prebensen

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place.

This book responds to the need...

• Format: Paperback
• Language: English
• ISBN: 1032242248
• ISBN13: 9781032242248
• Release Date: December 2021
• Publisher: Routledge
• Length: 178 Pages