The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content

by Colleen Jones

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently,...

• Format: Paperback
• Language: English
• ISBN: 0135159326
• ISBN13: 9780135159323
• Release Date: August 2018
• Publisher: New Riders Publishing
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 7.0" x 8.9"