Client at the Core: Marketing and Managing Today's Professional Services Firm

by August Aquila and Bruce W. Marcus

Book Overview

"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas."
-Patrick J. McKenna, a leading international consultant to...

• Format: Hardcover
• Language: English
• ISBN: 0471453137
• ISBN13: 9780471453130
• Release Date: August 2004
• Publisher: Wiley
• Length: 277 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.4" x 9.4"