Clicks, Bricks & Brands

by Martin Lindstrom

Book Overview

This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor & Gamble, Lego, Playstation, and Toys ""R"" Us.

• Format: Paperback
• Language: English
• ISBN: 0749434902
• ISBN13: 9780749434908
• Release Date: January 2001
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 0.70 lbs.
• Dimensions: 1.1" x 6.3" x 9.5"