Clicking: The Authors of the Popcorn Report Show How to Position Yourself for the Way Things Will Be

by Faith Popcorn and Lys Marigold

Book Overview

Faith Popcorn has been called America's most highly regarded trends forecaster (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887306942
• ISBN13: 9780887306945
• Release Date: January 1996
• Publisher: HarperCollins Publishers
• Length: 512 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.6" x 6.5" x 9.6"

Customer Reviews

The future

This book is a good reference about the future. I bought a copy in 1999 and now witnessing the trends as predicted - cocooning. I never thought I would spend so much time using the Internet. Today, I am almost utilizing the web just like a television. I also did online learning and now creating web sites for tutorials. I also bought so many books online that are not available in our local bookstores. There is another trend, however, that might happen very soon. People will revert to shipping because petroleum is dwindling in supply and becoming more expensive. The world today is having a hard time, a crisis, as a result of high fuel prices. The result is devastating because the food prices have gone up. Airlines are now having difficulties and limited its flights. Thus, it won't be long when sea vessels and ocean liners will become trendy once again to save on fuel.

USE THIS BOOK TO GET IN SYNC WITH NEW TRENDS

I really liked this book because it helped me understand several new trends in how consumers behave. That gives me the insight I need to develop more effective marketing, avoiding the tradition stall that has held back our company in the past. I enjoyed reading what the authors had to say about why new Coke failed, which reminded me of the excellent story about the misconception stall that is covered in THE 2,000 PERCENT SOLUTION. If you want to be more in tune, read both books and apply what they have to say. Click.

This Should Be Required Reading...

This book is extremely good. There is a clarity to thought in this text that I have not seen in a book in a long time. Popcorn is one of those authors that must let her ideas ferment for a little while, because when she has something to say about something, we get it all... big ideas in digest form. We learn alot about people, markets, and products, and all name-dropping is relevant. I like this book so much I took the cover art and made a ppat of it for my Macintosh. & lt;P & gt; Although no mention was mad

A brainstormer's reflective device--interesting--good value.

The trends Popcorn explains are plausible and clear. She seems to be limited to business applications and relates well to middle-class markets. The advice on multiple screens to make sure an idea will hit solidly is useful. Even coming up with brainstorm examples with friends, yielded a viable new wrinkle on the intersection of several tried and true product stand-bys. Notably absent are demographic trends such as "ganging", although she does allude to it in "clustering".

Great tool to generate business ideas!

We used this book as a brainstorming tool for our company's strategic planning process. I was spellbound by the vivid descriptions and illustrative examples. It is amazing how Ms. Popcorn and her firm can visualize the macro forces affecting our lives now and into the future. I highly recommend this book -- it really opened my eyes to the "big picture".