Click: What Millions of People Are Doing Online and Why it Matters

by Bill Tancer

Book Overview

The age of internet shopping has fully taken over and with the help of this guide to online consumerism, businesses can understand and optimize the way they sell their products in the modern... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1401323049
• Release Date: September 2008
• Publisher: Hyperion
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.5" x 1.0" x 6.8"

Customer Reviews

Generation Y Participation Redefined

The discussion of Web 2.0 and its participants is quite interesting. It seems that Web 2.0 participation can be defined by a 1/9/90 split. One percent of people put information on Web 2.0. Nine percent either edit or comment on that information (actually can be anywhere from 3 to 9 percent based on how easy it is to participate). Ninety percent are called "lurkers". They don't add anything, but only use the information. What is really interesting is the age group of the folks interacting. We have been taught that Generation Y is the group that is doing the most for technology. However, according to his search analysis, the folks putting information on the web and editing that information are the older members of Generation X and the youngest of the Boomers. Most Generation Y members are lurkers. They use the information, but don't actually contribute much to it...except the Social Networking sites. Wish some of those advocating catering exclusively to Generation Y at the expense of the previous generation (Generation X) would read this.

Freakonomics for web developers and users

I'm beginning a new set of internet businesses to provide information to people and make money, and this book has been a major help in narrowing down the topics that will be of greatest value and the kinds of people and markets I can hope to reach. In a conversational way, the author discusses some of the ways in which we use the web to find information, the different categories of info online and insights into how to best speak to those markets, and some general insights that are just plain interesting and fun to read about. I'd recommend this for anyone who liked Freakonomics or anyone trying to market and work online.

The search canteen

Still listening to it ([...]). Interesting and first thing that came to my mind was a book "The Search". I remember when I was reading it I realized how big benefit is of having a search engine which meta data provides a real pulse of the planet. In "Click" these benefits are more excact. Author shows how is possible to build human search patterns based on search entries analysis. Also points out that in some cases the human search mood is annual.

My Friend, My Confidant, My Secret Lover: Online Search

When I first received this book I was expecting it to be a business book that talked about general search related strategies and how to utilize search to make your business better. What I got, in "Click", was a book that took me into the revealing world of online research and opened up my eyes to concepts, trends and behaviors that I never knew existed. It was a wild ride; an interesting ride; and most of all one that left me wanting to know more about online search and what secrets the data holds. All of us tell little white lies. We all holds back the full truth more often than we will admit. Our partners, our family, our friends -- they only get a portion of the whole picture. Yet to a perfect stranger we are willing to tell the whole story. We leave nothing out; we spill our emotions, our fears and our curiosity to it without a second thought. That stranger in the night? None other than your search engine of choice. It knows more about us and what we do than our closest friend or trusted life partner. The data reveals more about our habits and beliefs than many of us want to even admit to ourselves. We tell search engines more about out hates, our fetishes, our hungers and our pains than you could possibly imagine. When our collective searches are pulled together and analyzed, they reveal fascinating habits and trends amongst different parts of the population. Things that no survey could come close to telling us. This book is not only suited for business people who want to understand how to analyze click and search data, but also for those of us out there who want to understand and know more about the sociology of the web itself. If you are anything like me, you will finish reading this book with a lot more questions running through your mind than before you started. If nothing else, it will help you see the Internet -- and people -- in ways you never have before.