Clear Vision: The Story of Clear Channel Communications

by Reed Bunzel

From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world, although their growth has been surrounded by... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 193172198X
• ISBN13: 9781931721981
• Release Date: April 2008
• Publisher: Bright Sky Press
• Length: 307 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.1" x 6.4" x 9.3"

Customer Reviews

Politics Aside.... Radio industry's Bunzel sets record straight

If you are someone who is mildly interested in the radio business, CLEAR VISION is the book to read. If you've never worked in radio nor have an appreciation of the business, you're likely to get stuck in the mud debating media consolidation and miss the lessons Reed Bunzel reports about Clear Channel Communications. Even former CCC employees who work elsewhere in the media will likely comprehend the pioneering nature of Bunzel's narrative. Finally, if you have an ax to grind or you've not worked in radio, television, newspapers, outdoor media, etc., you may be pleasantly surprised. Clearly, radio is a business. Even major radio groups like Westinghouse Broadcasting and others have come and gone through tumultuous changes. Good news is that radio is thriving today and will survive. And, the people employed by CCC may still be the greatest assets of the company. Undeniably, this well-researched book looks as much into the future of radio as it sheds light on the behind-the-scenes contributions that CCC has made in the past.