Claude C. Hopkins' Scientific Advertising With My Life in Advertising

by Dr Robert C Worstell

"Scientific Advertising" is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.

Test marketing, copy research, coupon sampling, market research, and many more of the "standard" marketing techniques businesses are currently using can all be traced back to the original version of this book.

Jay...

• Format: Paperback
• Language: English
• ISBN: B09NS4SX9M
• ISBN13: 9798201340339
• Release Date: May 2020
• Publisher: Midwest Journal Press
• Length: 304 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"