Classical Rhetoric and the Visual Arts in Early Modern Europe

by Caroline Van Eck

Book Overview

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic...

• Format: Paperback
• Language: English
• ISBN: 1107687853
• ISBN13: 9781107687851
• Release Date: August 2014
• Publisher: Cambridge University Press
• Length: 238 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.6" x 6.9" x 9.9"