Citizen Marketer Osdp P

by Joel Penney

Book Overview

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen...

• Format: Paperback
• Language: English
• ISBN: 0190658061
• ISBN13: 9780190658069
• Release Date: June 2017
• Publisher: Oxford University Press
• Length: 264 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.1"