International Marketing Strategy

by Paul Fifield and Keith Lewis

This volume is specifically developed and written for students taking the International Marketing Strategy module of the CIM Diploma. This book, as with the others in the series, has been revised to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750649259
• ISBN13: 9780750649254
• Release Date: August 2000
• Publisher: Butterworth-Heinemann
• Length: 208 Pages