Church Marketing 101: Preparing Your Church for Greater Growth

by Richard L. Reising

Book Overview

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0801065925
• ISBN13: 9780801065927
• Release Date: January 2006
• Publisher: Baker Books
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 8.9"

Customer Reviews

A visitor's perception

I gained so much from Mr. Reising's book Church Marketing 101. Reising's profound love for the Lord and his desire that Christians rightly influence the unchurched and the unsaved is compelling. He teaches the body of Christ how to follow Colossians 4:5-6 by making the most of every opportunity with conversations full of grace, seasoned with salt, and able to answer all inquiries. One key insight from his book stands out: that Jesus, Paul, King Solomon, and others managed the perception of contacts because while God looks on the heart, most men judge by sight. Read to find out the particulars of how churches can have a greater influence on visitors. I'm recommending this book to the elders and leaders of my home congregation. Thank you, Richard, for sharing your expertise.

Read this book a few times

I have bought a ton of church marketing books... most are a waste of time and money. This sucker rocks. Here's what you do: buy it and read it with a highlighter. Then read it again with a notebook and pen. Then gather your senior staff and start making changes. Every book has bad stuff (even Ludlum!) so here, in the interest of full disclosure, is what I thought sucked a bit: The author tells us too often that we need to hire an outside third-party expert (uh, like maybe his firm) so we can really be objective. The book establishes this guy as an expert, he knows his stuff, we don't need to be sold on his agency too... save that for the website. This is one book you really can say WOW about.

Clear vision

Church Marketing 101 is one of the best resources to help you understand how to use marketing in the right ways according to individual needs. Richard's vision through this book, leaves you full of useful information that anyone can put in practice. He gives a realistic approach to understanding branding, and shows you the path to obtain it. Both strategic and an encouraging read.

Excellent plan for church strategic growth

This book hits on many of the challenges facing particularly main-line churches today and forces churches to ask themselves if they are connecting to their members and the community. I appreciate his easy to read style and explanations for lay people regarding the definition of branding. Very helpful!

Go Ahead Buy this Book!

Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day. With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami? The only solution is to learn to become more strategic in the ways your church communicates with your community. Marketing is a discipline that can help you communicate better. Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.