Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

by John A Quelch, John A. Quelch, Gordon Moore, et al.

Book Overview

The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare?

While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this...

• Format: Paperback
• Language: English
• ISBN: 0190886137
• ISBN13: 9780190886134
• Release Date: July 2018
• Publisher: Oxford University Press
• Length: 264 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"