Chinese Marketing and Management Scales

by Oliver Yau and Bernard Lee

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context. This book will be highly valuable for marketing researchers and practitioners working in the Chinese...

• Format: Hardcover
• Language: English
• ISBN: 9819744873
• ISBN13: 9789819744879
• Release Date: October 2024
• Publisher: Palgrave MacMillan
• Length: 299 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.9" x 6.2" x 8.3"