Chinese Electric Vehicle Trailblazers: Navigating the Future of Car Manufacturing

by Yunyi Gu, Jan Y. Yang, Zi Ling Tan

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas...

• Format: Paperback
• Language: English
• ISBN: 3031251474
• ISBN13: 9783031251474
• Release Date: April 2024
• Publisher: Springer
• Length: 134 Pages