China's Creative Imperative: How Creativity Is Transforming Society and Business in China

by Kunal Sinha

In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470823852
• ISBN13: 9780470823859
• Release Date: August 2008
• Publisher: John Wiley & Sons
• Length: 221 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.5" x 6.2" x 8.7"