China Entrepreneur: Voices of Experience from 40 International Business Pioneers

by Juan Antonio Fernández and Laurie Underwood

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them...

• Format: Paperback
• Language: English
• ISBN: 0470823216
• ISBN13: 9780470823217
• Release Date: February 2009
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.3" x 5.9" x 9.0"