China CEO: A Case Guide for Business Leaders in China

by Juan Antonio Fernández and Liu Shengjun

CHINA CEO: A Case Guide for Business Leaders in China

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine...

• Format: Paperback
• Language: English
• ISBN: 0470822244
• ISBN13: 9780470822241
• Release Date: June 2007
• Publisher: Wiley
• Length: 286 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.0" x 7.2" x 9.8"