China CEO II: Voices of Experience from 25 Top Executives Leading Mncs in China

by Laurie Underwood and Juan Antonio Fernández

Book Overview

Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.

Soaring spending power among the world's largest consumer population, radical digital transformation creating a cash-less, 'always...

• Format: Paperback
• Language: English
• ISBN: 1119583438
• ISBN13: 9781119583431
• Release Date: April 2020
• Publisher: Wiley
• Length: 288 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.1" x 8.9"