Children as Consumers: A Psychological Analysis of the Young People's Market

by Barrie Gunter and Adrian Furnham

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond...

• Format: Paperback
• Language: English
• ISBN: 0415185351
• ISBN13: 9780415185356
• Release Date: March 1998
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"