Introduction; D.Buckingham & V.Tingstad PART I: HISTORY OF CHILDREN'S CONSUMPTION Valves of Adult Desire: The Regulation and Incitement of Children's Consumption; G.Cross Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys); T.Korsvold The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930; J.Smith PART II: THEORY AND METHOD IN RESEARCH ON CHILDREN'S CONSUMPTION Commercial Enculturation:...