Chief Marketing Officers at Work

by Josh Steimle

Book Overview

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School--to startups--such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.

Interviewer Josh Steimle (contributor to business...

• Format: Paperback
• Language: English
• ISBN: 1484219309
• ISBN13: 9781484219300
• Release Date: August 2016
• Publisher: Apress
• Length: 330 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"