Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells and Tina Wells

Book Overview

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired...

• Format: Hardcover
• Language: English
• ISBN: 1118004051
• ISBN13: 9781118004050
• Release Date: April 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.3" x 9.0"