Chasing the Monster Idea: The Marketer's Almanac

by Stefan Mumaw

Book Overview

The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement"...

• Format: Hardcover
• Language: English
• ISBN: 0470915854
• ISBN13: 9780470915851
• Release Date: October 2011
• Publisher: Adams Media Corporation
• Length: 217 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.9" x 8.7"