Charles E. Hires and the Drink That Wowed a Nation: The Life and Times of a Philadelphia Entrepreneur

by Bill Double

Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer--launched 10 years before Coca-Cola--blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as "a tycoon with the soul of a chemist." In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical...

• Format: Paperback
• Language: English
• ISBN: 1439915911
• ISBN13: 9781439915912
• Release Date: June 2018
• Publisher: Temple University Press
• Length: 270 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.2" x 8.4"