Chaotic Markets: Thriving in a World of Unpredictability

by A. Coskun Samli

Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. Featuring dozens of illustrative examples, of both winners and losers, and concluding each chapter with a series of questions designed...

• Format: Hardcover
• Language: English
• ISBN: 027599371X
• ISBN13: 9780275993719
• Release Date: January 2007
• Publisher: Praeger
• Length: 224 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.8" x 6.5" x 9.5"

Customer Reviews

Great Author

I always enjoy reading, the text is simple and makes reading enjoyable and informative.