Changing the Performance: A Companion Guide to Arts, Business and Civic Engagement

by Julia Rowntree

A result of many years of research and practice, Changing the Performance is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT).

Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating...

• Format: Paperback
• Language: English
• ISBN: 0415379342
• ISBN13: 9780415379342
• Release Date: May 2006
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.6" x 5.1" x 7.9"