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Paperback Changing Planes: A Strategic Management Perspective on an Industry in Transition Book

ISBN: 1138615854

ISBN13: 9781138615854

Changing Planes: A Strategic Management Perspective on an Industry in Transition

Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry.

This work is concerned with two distinct yet related transitions. The first is...

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Format: Paperback

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