Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961

by Robert R. Ebert

A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of ""realism and common sense,"" he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the...

• Format: Paperback
• Language: English
• ISBN: 0786474203
• ISBN13: 9780786474202
• Release Date: September 2013
• Publisher: McFarland & Company
• Length: 196 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.5" x 6.9" x 9.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher