Challenges of Digitalization for the Music Industry

by Moritz Müller

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of M nster, course: Digital Media Marketing Seminar, language: English, abstract: This seminar paper analyses how the digitalization has changed the general set-up of the music industry. By analyzing studies and data, the paper illustrates several challenges that influenced record sales...

• Format: Paperback
• Language: English
• ISBN: 365648340X
• ISBN13: 9783656483403
• Release Date: August 2013
• Publisher: Grin Publishing
• Length: 26 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"