Ceo-Speak: The Language of Corporate Leadership

by Russell Craig and Joel H. Amernic

Explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. This title serves as an introduction to the controversies and ambiguities in corporate accountability.

• Format: Paperback
• Language: English
• ISBN: 0773533206
• ISBN13: 9780773533202
• Release Date: September 2007
• Publisher: McGill-Queen's University Press
• Length: 256 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.7" x 7.2" x 8.9"