Cellular Marketing

by Robert A. Steuernagel and Steuernagel

A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning,...

• Format: Paperback
• Language: English
• ISBN: 0471297798
• ISBN13: 9780471297796
• Release Date: March 1998
• Publisher: Wiley-Interscience
• Length: 204 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.7" x 7.5" x 9.5"