Celebrity Fashion Marketing: Developing a Human Fashion Brand

by Fykaa Caan and Angela Lee

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain...

• Format: Hardcover
• Language: English
• ISBN: 1032007338
• ISBN13: 9781032007335
• Release Date: February 2023
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"