Cause Selling the Sanford Way: A Guide to Relationship-Driven Fundraising

By Dr. David Lill and Jennifer Lill-Brown

Book Overview

Cause Selling is the key to forming long-term relationships that ensure the future of your nonprofit. The Sanford Institute of Philanthropy's Cause Selling Cycle explores the eight steps that successful fundraisers must take to achieve and surpass their goals. Based on proven for-profit business principles, these steps have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.

• Format: Hardcover
• Language: English
• ISBN: 096522015X
• ISBN13: 9780965220156
• Release Date: April 2019
• Publisher: DM Bass Publications and National University System
• Length: 375 Pages
• Weight: 2.53 lbs.