Cause Marketing for Dummies

by Joanna MacDonald and Joe Waters

Book Overview

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1118011309
• ISBN13: 9781118011300
• Release Date: August 2011
• Publisher: For Dummies
• Length: 316 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 7.4" x 9.2"