Cause for Concern: Results-Oriented Cause Marketing

By Stephen M. Adler

Book Overview

Can 'cause marketing'help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324311303
• ISBN13: 9780324311303
• Release Date: June 2006
• Publisher: South-Western Educational Pub
• Length: 160 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"

Customer Reviews

A succinct manual about how companies can use charitable giving to improve sales and reputation

Stephen M. Adler explains how corporations can pair with charitable causes to enhance their visibility, goodwill and sales in this brief, straightforward book that includes illuminating case studies. Adler is realistic about the purposes of corporate philanthropy. He argues that it should always make business sense. He shows that nonprofits also are thinking of survival and growth: They use their causes to drive contributions and keep themselves in business. getAbstract recommends this book to marketers who want an overview of how corporations and charities can work together - for their mutual benefit and for that of society.

non-profit Case Studies

I knew very little on how non-profits raise funds and navigate the for-profit dominated marketplace, this books shed some light that is starting me down a very interesting path. Partnerships between non-profits and business is essential for the success for competitive organizations be them non-profits or for-profits.