Category Management Principles

by Dr Russell J Zwanka and Russell J. Zwanka

It is an exciting time to be in the food industry Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer's mind...

• Format: Paperback
• Language: English
• ISBN: 1533452490
• ISBN13: 9781533452498
• Release Date: April 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 224 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"