Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata

by Geir Heierstad

Book Overview

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

• Format: Paperback
• Language: English
• ISBN: 1785271873
• ISBN13: 9781785271878
• Release Date: September 2019
• Publisher: Anthem Press
• Length: 236 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"