Casino Marketing

by Nick Gullo

This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 094282847X
• ISBN13: 9780942828474
• Release Date: June 2002
• Publisher: Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno
• Length: 152 Pages
• Weight: 1.30 lbs.