Contemporary Strategy Analysis, Cases

by Robert Morris Grant and Robert M. Grant

Book Overview

The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart,...

• Format: Paperback
• Language: English
• ISBN: 1405124083
• ISBN13: 9781405124089
• Release Date: February 2005
• Publisher: Wiley-Blackwell
• Length: 392 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"

Customer Reviews

Nice work by Grant and Neupert

I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.