Cases on Consumer-Centric Marketing Management

by VIMI Jham and Sandeep Puri

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466643579
• ISBN13: 9781466643574
• Release Date: July 2013
• Publisher: Business Science Reference
• Length: 373 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"