Cases in Strategic Marketing

By Linda E. Swayne and Peter M. Ginter

A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 013119108X
• ISBN13: 9780131191082
• Release Date: December 1988
• Publisher: Prentice Hall
• Length: 728 Pages