Cases in Strategic Marketing Management: Business Strategies in Latin America

by John A. Quelch and Guillermo D'Andrea

This mixture of cases and text fosters an understanding of marketing in Latin America in two ways: cases that give readers information that is not readily available outside of Latin America, and notes... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130894907
• ISBN13: 9780130894908
• Release Date: September 2000
• Publisher: Prentice Hall
• Length: 320 Pages