Cases in Strategic Marketing Management: An Integrated Approach

by William J. McDonald and Ph.D. McDonald, William J.

Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0023794240
• ISBN13: 9780023794247
• Release Date: November 1997
• Publisher: Prentice Hall
• Length: 352 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.0" x 9.2"