Cases in Public Relations Management

By Frank Winston Wylie and Raymond Simon

fascinating collection of 40 real-world relations cases that put you inside the minds of public relations professionals as they face and deal with variety of practical and ethical situations. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844233749
• ISBN13: 9780844233741
• Release Date: January 2001
• Publisher: NTC Business Books
• Length: 192 Pages
• Weight: 1.86 lbs.
• Dimensions: 1.1" x 7.3" x 9.1"

Customer Reviews

Good for advanced students and PR professionals, too

The wide range of PR cases, from corporate and non-profit situations and problems clearly involves critical thinking. It offers no pat answers, just helps the reader learn how to think through real crises and problems.