Cases in Marketing Management

by Kenneth L. Bernhardt and Thomas C. Kinnear

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256204640
• ISBN13: 9780256204643
• Release Date: January 1996
• Publisher: Irwin Professional Publishing
• Length: 665 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.2" x 7.3" x 9.5"