Cases in Marketing Management

by Jean-Pierre Jeannet, Douglas J. Lalrymple, Douglas J. Dalrymple, et al.

Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.

• Format: Hardcover
• Language: English
• ISBN: 0471547468
• ISBN13: 9780471547464
• Release Date: December 1991
• Publisher: Wiley
• Length: 608 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.5" x 7.8" x 9.6"