Cases in Marketing Management

by Kenneth E. Clow, Donald Baack, Clow

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

Cases were chosen from around the world, from small and large corporations, and include...

• Format: Paperback
• Language: English
• ISBN: 1412996031
• ISBN13: 9781412996037
• Release Date: March 2011
• Publisher: Sage Publications, Inc
• Length: 560 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 7.5" x 9.1"